Fundraising
Your fundraising fuels cutting-edge research and delivers critical services to help those affected by MS live their best lives.
You can be a fundraising powerhouse—just use these tips and tools to get started.
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Tips & Tools
Get Online
- Dive into your Fundraising Center
- Set a goal and aim high!
- Make a self-donation to kickstart your fundraising and show others that you’re leading the way.
- Personalize your page by sharing your story of why you participate. You can even create a custom URL!
- Add Fundraising Milestones which allow you to create mini goals to inspire your donors to give a little bit extra to reach your next milestone. Add competitive milestones, such as, “halfway to my goal,” to the mission milestones we’ve included for you, to show donors how their support is making an impact. If you raised $200 last year, consider adding a Help me reach my last year’s best milestone at $200.
- Use the Power of Social Media
Share your story, videos and photos. Launch a Linked Facebook Fundraiser from your Fundraising Center. Learn how to use Facebook to power your fundraising in the "Toolkit" section below. - Thank Your Donors
Click on the Donations tab where you can customize a thank you message for each donor and track who's been thanked. - Download the New DonorDrive App
The new app is a powerful tool to help you raise funds and awareness for a world free of MS. There are exciting features — like mobile check deposit and creating QR Codes — that help you go the extra mile in your fundraising and connect with your community.
- Add Fundraising Link to Your Emails
Include your fundraising link on all outgoing emails, and texts. Also, re-record your voicemail to include a mention about participating and a request to contact you about donating. - Donor Incentives
A new way to ask for donation amounts. You can set any kind of prize, item or giveaway for incentives. For instance, we had one participant offer to bake a cheesecake for anyone who donated $100 through incentives. We had another who offered to bake cookies for every $500 donation. Participants can even add photos to the incentive to make it more enticing! The possibilities are almost limitless. Incentives show up on your fundraising page right beneath your thermometer as an option for donors. To set them up, simply navigate to your personal page in your dashboard. - QR Codes
There are many ways to make a QR Code of a page — in Google Chrome on a desktop you can simply right click and find the option to create a QR code, or use a free QR code generator. Save and copy the image file and print it on posters for a tip jar, put it up at your team fundraising events, or save it directly to your phone and show it to friends and family when you see them to quickly scan with their phone and make a donation. (Bonus: When making a donation on a mobile device there are multiple payment options such as Venmo, Paypal, Apple Pay and more). Create a QR code here. - Video or Stream
You can also add a video to your fundraising page. This is a great way to make a personal ask, tell your story, or document your journey. You can pre-record a video and use the stream embed, or even live stream directly to your fundraising page!
Get Creative
- Dinner Party or Wine Tasting
Host a dinner party or wine tasting – either in person or online! Invite donors to bring/share their favorite dish or wine. - Netflix Party
Host a Netflix party. Rally your teammates, friends and family to watch a movie together – you can even use the Teleparty extension. Bonus: Incorporate a fun game, too! For example, every time the word “Thanksgiving” is said in the movie, everyone donates $1 to your team. - Garage Sale
Go through your things and see what you can sell at a garage sale! - Lip Sync Battle
Organize a lip sync battle. Encourage team members to record videos of themselves singing and then submit the videos to you. You then set a time to showcase all the submissions and let donors vote on their favorite with their donation dollars. The person with the most donations wins! Variations of this event include a pet photo or kid photo contest. - Matching Gifts
Many companies offer matching gifts, which double or even triple donations with no extra effort on your end. Learn more in the Donations Guide section below.
Get Moving
- Track Your Steps
Set a certain amount of miles or fundraising goal you’d like to achieve by a specific date. Track your steps on the National MS Society app, then, share the goal with your friends and encourage them to donate to your fundraiser (e.g. $1 = 1 mile)!
- Dive into your Fundraising Center
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Donations Guide
Matching Gifts
The Basics
A matching gift is a gift from a donor's employer that matches the donor's original gift, often dollar-for-dollar. You can significantly increase your fundraising by asking your donors to apply for matching gifts if their employer offers them.
How Matching Gifts Work
Donors must submit the appropriate information to their company regarding matching gifts for their donation. The company may reach out to us to confirm the donation was made and our staff will send confirmation to the donor's company.
Once we receive the matching gift check, we will credit the amount to your fundraising. Please remember, this process may take some time depending on how frequently companies pay out charitable donations. However, if we have received the matching gift paperwork by the fundraising deadline, we will include the pending donation in your fundraising total.
Steps to Submitting a Matching Gift
1. Search for Employer’s Matching Gift Program
To find out if your employer has a matching gift program, search for your employer below, ask your human resources staff, or visit your company's intranet.
2. Request a Matching Gift
Talk to your employer about their matching gift process. Generally, your human resources department is a great place to start.
3. Send a Matching Gift Form
Refer to the instructions on the matching gift form from your employer. If you need to mail or email the form to us, please use the following information (please include the participant's name and event with your matching gift form):
Email:
MatchingGifts@nmss.orgMailing Address:
National MS Society
Attn: Matching Gifts
733 Third Avenue, 3rd Floor
New York, NY 10017Our Tax ID# is 13-5661935.
Track Your Matching Gift
Check the "Progress" section of your Fundraising Center. It usually takes months before we receive matching gifts; however, you will still receive credit for matching gifts for prize purposes – just make sure the gift shows as “pending” in your fundraising totals.
If the gift is not yet showing as "pending" on your fundraising totals, please save the confirmation provided by the company when you submitted the matching gift request and email MatchingGifts@nmss.org.
New Ways to Reward Donors
Set up donation incentives and milestones right in your new Fundraising Center. Encourage donors to contribute and then reward them for their support. You know what motivates your donors—giveaways, shoutouts or simply a virtual high five. It’s up to you!
Checks & Receipts
Checks
Checks must be made out to the National MS Society.
If you receive a check payable to your team, write National MS Society above your team name. If it's made out to you, please endorse the check payable to the National MS Society.
Please be sure to write your name, event, and event year on the memo line of every check you turn in (e.g., Jane Doe, Event Name) – whether through the app or mail.
Download the app to upload checks directly from your phone or tablet (coming soon!).
Mail your donations (made out to National MS Society) with a completed Donation Tracking Form to:
ATTN: National MS Society
900 S. Broadway 2nd Fl.
Denver, CO 80209Tracking Donations
It may take up to 4 weeks to process donations during peak event times. If it's been less than 4 weeks since submitting your donations, please check your Fundraising Center later to see your fundraising total.
If more than 4 weeks have passed since you submitted your donations, or you have additional questions about your fundraising total, please contact Fundraising Support at 855-372-1331 or by email at FundraisingSupport@nmss.org.
For the fastest processing of your donations, encourage people to donate online. If you receive checks, upload them using the check capture feature on the app (coming soon!) or mail your donations to your local office immediately upon receiving them.
Donor Receipts
Everyone who makes an online donation will receive an e-mail confirmation receipt for tax purposes. Donors who give $250 or more will receive a thank you letter and receipt by mail. For donations less than $250, the IRS will accept the following as proof of a charitable donation: a canceled check, bank or credit union statement or a credit card statement.
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Toolkit
Facebook Fundraiser
Set Up a Facebook Fundraiser
Starting Facebook Fundraisers is easy, and they automatically end when your event has completed fundraising for the year.
Set Up During Registration
Log in to your Fundraising Center and click on the Create a Facebook Fundraiser link below your progress bar.
Syncing
Donations through your Facebook Fundraiser will sync automatically to your Fundraising Center. If you make changes to your photo, story, goal, etc. on either your fundraising page or your Facebook Fundraiser after the creation of your Facebook Fundraiser, the changes will not sync.
Donations
100% of all donations raised via Facebook Fundraiser go toward your event fundraising goal.
Due to Facebook’s privacy policy, donors will show as “Facebook Fundraiser” on your donor honor roll. To see who donated, you can click on the receipt button for each donation or download an Excel list of your donors. You will also see who donated to you when you look at your fundraiser on Facebook.
Facebook Fundraisers can only accept U.S donations. For international donations, send your fundraising page link.
Receipts and Refunds
Facebook will send a receipt to the email address associated with your donor’s Facebook account, which will include the National MS Society’s EIN/tax ID number, along with a thank you email if they opt to receive emails from the Society.
To request a refund, please use Facebook’s donation support form.
Images
These customized images show the impact of participating in National MS Society events – from first-person quotes to breakthroughs in research. Add them to your social media channels, email signatures and more to help you recruit team members. Raise awareness, share your fundraising progress and keep going!
Impact Images
Fundraising Activities
Email Signature
If you would like to link your fundraising page to your email signature image, please follow these steps:
- Load the image to your email signature.
- Right click on the image and select “link”.
- Next, enter the link of your personal fundraising page.
- Hit Save or OK
Videos
Need help explaining what MS is? The impact of your fundraising? These videos will get the job done.
MS Awareness - My MS Moment
Show the many ways people are affected by MS. Each MS Awareness – My MS Moment video lets the viewer see how different each MS story really is.
View more MS Awareness videos.National MS Society App
Track your physical activity and more!
The new DonorDrive app is a powerful tool that will help you fundraise for all Society events. You’re also going to want it to get the full experience for the Virtual Thanksgiving MS Run on event weekend! Download it today to let your passion shine by connecting with donors and easy-to-use fundraising tools from the palm of your hand.
How to Get Started
Install the New DonorDrive App
- If you have the previous National MS Society app, remove it from your device(s) - it will not work for 2024 events.
- Search “DonorDrive app” through the Google Play or Apple App stores or click the icons above and tap download.
- Open the app and tap “GET STARTED”.
- Search for “MS” at the top search bar.
- Select National Multiple Sclerosis Society (NMSS).
- Tap “LOG IN” and use the same email address and password you used when you registered for your event. You can also choose "FIND AN EVENT" to search and register for an event if you haven’t already registered.
- Select Virtual Thanksgiving Day MS Run (note: any 2024 event you have registered for will also appear on screen).
- Connect motion tracking whenever you’d like – especially if you’re training. Keep track of those miles!
Using the App Event Weekend!
- Welcome Message: Log into the app between Nov. 23–26 to receive a welcome message from the Society.
- Special Badge: Log into the app between Nov. 23 – 26 and record your 5k run (3.1 miles). Once your mileage has been captured, you’ll receive a special badge for completing the event!
Explore App Features
There are in-app only features that will make your fundraising feel like a breeze.
- Take a quick snap to instantly deposit checks (coming soon!).
- Create your own QR codes — you know, those fun bar codes you take pictures of that link to additional info — to easily share your fundraising page with others.
- Automatically track your activity.
- Enjoy all the features of your Fundraising Center on the go, like access to your fundraising progress, sharing your page link, messaging your donors and more.
Running a virtual event has never been easier and with this new app we have features that are specifically made for this type of run to make you feel more connected!
